Cat Meffan

Live For What You Love with SNOG Frozen Yogurt

I'm all about following a passion and so are SNOG Frozen Yogurt. Aside from being passionate about making tasty frozen yoghurt, they're all about living for what you love.

#SnogYourHeartOut AJ Odudu

I've been fortunate enough to team up with SNOG and a whole bunch of creatives for the official launch of their frozen yoghurt pots to enjoy at home, in a campaign called #SnogYourHeartOut. 

#SnogYourHeartOut AJ Odudu

When shooting the campaign video earlier this summer, I got to hang out with my super talented jewellery designer friend, Cat Meffan and together, we shared our dressing room with Daisy Lowe before entering a giant, pink room where I personally demonstrated some of my favourite workout moves, spun some tunes on vinyl and sported my most colourful fitness wear. I was was also treated to a post video-shoot SNOG frozen yoghurt of course. Wonderful!

Now that the full video is ready for viewing pleasure, I realise just how many other talented people were involved in the campaign. Each person is completely different. From me, the TV host who adores all things fitness, to the majorettes, hula-hooping their way through life! 

#SnogYourHeartOut AJ Odudu

Tattooists, dancers,  professional doodlers and even those that create art on banana's (true story) are also featured, highlighting the fact that this campaign really is a celebration of what makes each and every one of us unique.

#SnogYourHeartOut AJ Odudu

Check out the full video here, I'm hoping it'll put a massive smile on your face. The track in the video is pretty awesome so turn it up!

Here's to smiling in the mirror, pursuing our passions and embracing the imperfections that make us special, facing new challenges as we go because that's what life's about.

Happy Monday!



*This post is in collaboration with Snog Frozen Yogurt to promote their new frozen yogurt pots now available in most leading UK supermarkets in three flavours: Strawberry & Raspberry, Passion Fruit and Original, for you to enjoy at home. #ad

Modelling For adidas A/W15

OK so adidas have chosen three females to model key pieces of their new Autumn/Winter 2015 training collection and I'm one of them. Needless to say this pleases me. 

Ever since I was a little girl I've enjoyed adidas. From the adidas poppers that exposed my naked legs to the harsh winds of Blackburn, Lancashire, to the adidas Gallaxy football boots that I remember my older brother saving up for, only for me to be the annoying little sister and unscrew the studs before misplacing them. Quite literally, adidas is a brand that I have grown up with and so naturally, I'm excited to be working with them.

I'm passionate about all areas of fitness and promoting a healthy body image for females and the new collection from adidas certainly adds to that confident feeling you get from working out. It also shows off my individual style. Bright colours and matching two pieces? Yes please! Activewear that not only looks good but performs well. 

Shooting the look book and modelling this range was so much fun and as well as flaunting my stuff,  I have created a bespoke series of instructional workout videos with adidas too, the first of which goes live on Tuesday 30th June right here. This is for their #WorkIt summer campaign, which aims to encourage women across the UK to try out fresh fitness moves so expect fun, energy boosting workouts that incorporate dynamic and explosive exercises.

Hold tight for more exciting news as you could be in with a chance of getting your hands on this amazing fit kit and whilst you're holding, tell me which items you are looking forward to getting your paws on?

To get involved and access the free workouts head to Facebook and like the adidas Women page 

The brand new AW15 Women’s Training collection is available here. Don't forget to check out my adidas girl gang Cat Meffan and Em Sheldon. 

Lots of adidas shaped love from AJ Odudu