EmTalks

Modelling For adidas A/W15

OK so adidas have chosen three females to model key pieces of their new Autumn/Winter 2015 training collection and I'm one of them. Needless to say this pleases me. 

Ever since I was a little girl I've enjoyed adidas. From the adidas poppers that exposed my naked legs to the harsh winds of Blackburn, Lancashire, to the adidas Gallaxy football boots that I remember my older brother saving up for, only for me to be the annoying little sister and unscrew the studs before misplacing them. Quite literally, adidas is a brand that I have grown up with and so naturally, I'm excited to be working with them.

I'm passionate about all areas of fitness and promoting a healthy body image for females and the new collection from adidas certainly adds to that confident feeling you get from working out. It also shows off my individual style. Bright colours and matching two pieces? Yes please! Activewear that not only looks good but performs well. 

Shooting the look book and modelling this range was so much fun and as well as flaunting my stuff,  I have created a bespoke series of instructional workout videos with adidas too, the first of which goes live on Tuesday 30th June right here. This is for their #WorkIt summer campaign, which aims to encourage women across the UK to try out fresh fitness moves so expect fun, energy boosting workouts that incorporate dynamic and explosive exercises.

Hold tight for more exciting news as you could be in with a chance of getting your hands on this amazing fit kit and whilst you're holding, tell me which items you are looking forward to getting your paws on?

To get involved and access the free workouts head to Facebook and like the adidas Women page 

The brand new AW15 Women’s Training collection is available here. Don't forget to check out my adidas girl gang Cat Meffan and Em Sheldon. 

Lots of adidas shaped love from AJ Odudu

xoxo

adidas Summer #WorkIt Series: My Shoot

Whether you’re asleep, awake, bathing or running, your body needs energy. When you’re ill your vitality is sapped. When you’re working your enthusiasm is zapped.

I personally lead a hectic lifestyle in London as a TV presenter and DJ which requires a lot of vigour. Especially as I have other interests in blogging, vlogging and of course socialising. Recently I have been lacking in the energy department but with summer just around the corner (and so much more fun to be had) I don’t want to miss out on any of the above due to me being tired or weak. So allow me to introduce you to my new energy boosting buddy; adidas.

Yep, you heard me right. I have worked with adidas to co-create a bespoke workout that is specifically designed to boost your energy as part of their #WorkIt Summer Series. I love having a spring in my step and the exercise program that I created with adidas will enable that exuberant strut.

This June, over a six week period, workout moves will be revealed weekly on the adidas Women’s Facebook page allowing you (yes you) to join me on my energy boosting, upper body strengthening fitness journey.

Whilst my exercise program is not going to be revealed until June, I’m excited to share with you some snaps from my time shooting the instructional workout videos and flaunting the adidas autumn/winter collection, in a beautiful studio in Shoreditch, London.

In person, I was kept company with two bloggers and members of the #WorkIt family, Em Sheldon and Cat Meffan (pictured with me below) and an amazing team of creatives and photographers. In my mind however, I was occupied with Missy Elliot, the rapper of one of my favourite songs of all time, Work It. How fitting!

Anyway, I’m delighted to be teaming up with adidas in the latest chapter of their #WorkIt campaign, as it aims to encourage women across London and the UK to try out fresh fitness moves. I’m proud to be apart of such a movement, and as someone who loves leading a healthy lifestyle (most of the time) I actually would encourage everyone worldwide, to get involved.  

So keep your eyes peeled for images and announcements on my Twitter, Instagram and YouTube channel and you can also follow my journey by following adidas on Twitter and Instagram too. So I hope you’re ready to work it, because I know I am.

xoxo